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Qualitative analysis is characterized by the collection and interpretation of non-numeric data, often gathered through methodologies such as interviews, focus groups, and open-ended surveys. This approach allows researchers to explore deeper insights and understand the nuances of human behavior, motivations, and feelings. By engaging participants in discussions and capturing their responses in their own words, qualitative analysis aims to provide context and depth that numerical data alone may not convey.

In qualitative research, the emphasis is on gathering rich, descriptive information that can reveal trends, patterns, and themes among a smaller, more targeted group. Such a method contrasts with quantitative analysis, which relies on numerical data to derive statistical conclusions. This distinction highlights why collecting non-numeric data through interviews is the defining characteristic of qualitative analysis.